HTC has a great smartphone legacy - it actually made the first ever Android phone, the HTC Dream (or G1, as it was known in the US). Now the firm has been bought - in part - by Google, that legacy is set to continue.
But enough of the past, and the future. What about the present? HTC's two latest smarties are absolute doozies.
The HTC U11 has a unique control trick - you squeeze it to activate certain functions. Add to that Amazon's Alexa personal assistant, and you've got quite a phone.
This joins the slightly cheaper U Play, which is aimed at the mid-range market. So whatever your needs, HTC has all bases covered.
Fancy one? We've done the legwork and have tracked down the best deals on both, on all major networks and SIM-free. We'll update this page regularly, so bookmark it and check back often.
HTC U Play: All the best deals
Here are the key U Play offers. We recommend the Three deal for its low TCO in return for a relatively small upfront fee.
SIM free
Three
Three's best deal has good amount of data at 4GB, for £23 a month with £48.99 to pay upfront.
4GB data Unlimited minutesUnlimited texts
TOTAL COST OF OWNERSHIP: £600.99
O2
O2's best deal for the HTC U Play 32GB delivers 3GB of data, for £27 a month.
3GB dataUnlimited minutesUnlimited texts
TOTAL COST OF OWNERSHIP: £648
Vodafone
Big Red's must have HTC U Play 32GB offer sports 4GB of data for a monthly cost of £29, and £7.99 upfront.
4GB dataUnlimited minutesUnlimited texts
TOTAL COST OF OWNERSHIP: £703.99
EE
The leading EE deal with the HTC U Play 32GB provides 3GB of data, costing £27.99 a month.
£14 cashbackFree Apple music for six months Free BT sport for three months3GB dataUnlimited minutesUnlimited texts
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